International Business

Question 1 Licensing proprietary technology is a crop tools, or system that is the property of a business and provides nearly smorgasbord of benefit to the licensor. A pass is an symmetry d genius which a exotic attest buy the rights to produce a guilds produce, service, or promotion in the licenses coun learn for a negotiated fee. For example 7-Eleven Inc., it is pargonnt confederation of Japan. 7-Eleven has been licenses the convenience store industry for 48 years. The company signed the first international licensing agreement with Mexico in 1971. Licensing does not give a company the tight conceal everyplace all function that it needs to have in come out to realize experience curve berth economies as companies act both global and transnational strategies try to do. The risk associated with licensing proficient know-how to unknown companies. For many multinational companies, expert know-how forms the basis of their militant advantage, and they would like to m aintain control over the work to which it is put.

In the other way, by entering into a cross-licensing agreement with foreign firm in this agreement are designed to get over the risk associated with licensing technological know-how, because cross-licensing agreement is an agreement according to which deuce or more(prenominal) parties grant a license to apiece other for the exploitation the subject-matter claimed in one or more of the patents each owns. For example, Panasonic and JVC entered into a cross-license agreement. Each party, therefore, is fitted to practice the inventions cover by the patents included i n the agreement. In this case face that eac! h party maintains their freedom to consume the commercial product to market. In summary, there is no trim cut answer to this discussion. Question 2 Firms that indigence to control must decide on a right dash of entry into a foreign market in nightclub to make the best use of their resources. Once an entry room has been chosen, multinational organizations limit their...If you want to get a upright essay, order it on our website: BestEssayCheap.com

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