The Lives of the Working Class During the Industrial Revolution

The lives of the hands on classification during the Industrial Revolution The Industrial Revolution premier began in Great Britain during the 18Thursdaycentury. It was a period when the head start of work changed from agribusiness to industry, and society from rustic to urban. Prior to the Industrial Revolution, manufacturing regularly took topographic point in people’s houses using fundamental apparatuses and machines. Most people’s lives were hard, on account of their small earnings, so individuals delivered their ain vesture and supplement. At the point when the Industrial Revolution began, fueled machines, plants and large scale manufacturing took topographic point. People groups started to venture out into metropoliss to gain occupations in industry. It other than improved travel, imparting and banking. The Industrial Revolution improved the measures of life for the vast majority, however the hands on classification experienced the Industrial Revolution since they worked for significant stretches of clasp with little leftover portion and increasing little salary, their everyday environments were heinous and permitted infection to appropriate simple. Despite the fact that, during the Industrial Revolution, individuals started relocating to the metropoliss for a superior life, the regions and housing for the hands on class were shaky, undesirable and squeezed. For representation, in 1750, the number of inhabitants in London was simply roughly 670,000 and by 1900, it was 3 million. With such huge numbers of individuals moving in, the factory owners needed to build dwelling quickly. These houses were gotten back to-back houses. Back to support houses were truly worked consecutive ; imparting a back divider to another house or plant, and most comprised of one room ( Troolin ) . Frequently one room housed an entire family unit and the entire building was shared between 15-20 families. The houses were firmly stuffed with no pipes frameworks. Regions were foul ; individuals every now and again tossed their family squander out into the boulevards. People groups needed to have on long boots to navigate the grimy roads loaded with feces an d dead vivify being natural structures. Sanitation was about non-existent and numerous restrooms were found outside of the houses, since they smelt horrible ( â€Å"Everyday Life in the Industrial Revolution.† ) . Absence of patroling prompted an expansion in the offense rate. Banks, distribution centers and indication of the zodiacs were new stamps for robbery. More offense prompted stuffed detainment facilities, and with that, it prompted more perish sentences. ( â€Å"Did the Industrial Revolution lead to more crime.† ) . The extraordinary speed and graduated table of relocation into towns caused a significant adjustment in way of life which improved the personal satisfaction for the hands on class. In stupidly populated, modern towns, ailments spread simple and health was influenced. As there was no comprehension of sources, infections spread rapidly and simple over wide nations. Illnesses, for example, cholera, enteric fever, and typhus were extremely normal. Cholera was a hazard ; on the grounds that it was brought about by defiled H2O. Cholera hit Britain in the clasp around 1830 to 1867, with a little break in the middle. At the point when sewerage came into contact with the H2O, as individuals to a great extent utilized waterways as their start of soaking up H2O, the sickness spread quick. In London, in 1831-1832, roughly 7,000 individuals kicked the bucket of cholera. The infection was non ever lethal when you got it, however it had a 50 for each centum likeliness of perishing. 15,000 kicked the bucket of the illness in 1848-49. The illness to a great extent influenced the more unfortunate individuals ( working classification ) however the upper class was non completely u naffected, in spite of better life conditions. Another basic malady was TB, which executed one tierce of the considerable number of individuals who kicked the bucket in Britain. It was brought about by hapless eating routine and clammy spots ( â€Å"Diseases in mechanical metropoliss in the Industrial Revolution.† ) . People groups turned out to be less invulnerable in light of their hapless eating regimen. Typical in the middle of class individuals ate three repasts a twenty-four hours, though the working classification Ate one time or now and again twice a twenty-four hours with only a bit of staff of life and a bowl of porridge. Contrasted with the open country, life in the idiotically stuck towns with hapless sanitation made infections scattered quickly and simple. Another ground for mortality was the hands on class needed to work extended periods of time ( 12-14 hours a twenty-four hours ) in factories. They could just hold a little rest ( 4-6 hours a dim ) and kept on working the twenty-four hours after, which decreased their resistance to ailment. Air contamination had a significant result on people’s lungs. London turned into a city with high air contamination fixation. At the point when mist and smoke consolidated, brown haze shaped, which could be motionlessly ; in 1873, 700 Londoners passed on of exhaust cloud in a hebdomad. The blend of lack of sleep and exhaust cloud in towns brought about individuals falling severely increasingly simple, some of the time in any event, resulting in expire. Working in factories was non acceptable paid and conditions were unpleasant. People groups needed to work 12 to 14 hours a twenty-four hours, 6 yearss a hebdomad. The awards for working in a factory were other than exceptionally low. The entire family needed to work ( incorporating kids ) so as to back up themselves ( Troolin ) . Work power earned between 20-30 shillings a hebdomad, grown-up females earned a third of that and kids were non paid, yet given supplement and safe house ( Herman ) . People groups would get up right off the bat in the forenoon, having their morning meal while hurrying to the factory and work consistently until tiffin. Mid-day breaks only kept going 30 proceedingss and after that the laborers would hold to work again until around 9 p.m ( some until 11p.m ) and get down again tomorrow ( â€Å"Everyday Life in the Industrial Revolution.† ) . Manufacturing plant owners expanded total compensations by keeping up remunerations low due to the abundance of l aborers. Working in coal mineshafts was likely the most hazardous occupation during the Industrial Revolution. There were numerous risks, with rooftop fall ining being the most well-known. The passages connecting the land and the mine were truly tight and low. It made it hard for laborers to make a trip from topographic point to topographic point. Blasts other than happened which oftentimes killed a group of individuals. Working in a coal mineshaft for too much long, the coal air that the laborers took in would at last do genuine mischief to their lungs. Laborers in coal mineshafts did non hold a long life expectation. Ladies and children other than were utilized in coal mineshafts and did likewise occupations as work powers ( â€Å"Coal Mines in the Industrial Revolution.† ) . Coal gave the fuel to the Industrial Revolution, yet the human cost was high. Kid work was other than a genuine activity during the Industrial Revolution. 80 for every centum of the full work power was comprised of children. Kids were genuinely simple to lock in. There were plentifulness of them in orphanhoods and they could be supplanted simple if mishaps occurred. A portion of the more extravagant plant owners would take the children to his consideration regarding feed them and gracefully them a topographic point to kip in return of the children working in their plant. Kids did non gain the prizes that they should hold. It simply furnished them with the essential requests and it’s scarcely bounty to last. Kids were parcel less expensive than drawing in adults as the plant owners could pay less to back up the plant and the children were little bounty so they could crawl under machines and fix them. The risky conditions and the long working hours made them hold no clasp to make different abundance exercises. These children had no guidance. This implied they had nil better to make however to work in factories for the rest of their lives, and it proceeded to the accompanying coevals. From the outset, there were no Torahs to secure these children. The factory owners would only degenerate the plant investigators and that would be its terminal. By the mid 1800s, 107,000 children were utilized in the texture business ( Thatcher ) . Various Torahs were passed to ensure kids. The primary demonstration was in 1819 that expressed that kids younger than 9 could simply work a maximum restriction of 12 hours. The greater part of import work law that the British parliament passed was the Ten Hour Bill of 1847. It constrained the working hours for children and grown-up females to 10 hours with better rewards. In spite of the fact that Torahs were passed to ensure kids, they were non trailed by the plant owners and guardians required their children to flexibly for the family. Life expectation improved until after the Industrial Revolution. In rustic nations in Britain the existence expectation was 45 mature ages ; in London, it was 37 mature ages. Other topographic focuses like Liverpool it was 26 mature ages and in the mid nineteenth century 25-33 for every centum of English children kicked the bucket before the age of 5. In choice, the Industrial Revolution was a significant adjustment in way of life and brought new sorts of designing. Without the Industrial Revolution, the advanced universe would non hold railwaies, factories, or large scale manufacturing of merchandise. The upper and in the middle of classes would be advised to and wealthier life conditions. The in the middle of classification could bear the cost of non only the fundamental requests, yet different overabundance extravagances like more vesture, furniture, some vino on the supper plain cluster and a greater house. The rich got more extravagant and the hapless, unfortunately, got considerably more unfortunate. The working classification obviously experienced the Industrial Revolution. They needed to populate in hapless and swarmed houses, with the threat of infections. The vast majority of them didn’t have a clump to eat and many starved to perish. Entire families needed to work and individuals were isolated. In this period kid s were one of the gatherings which endured the most out of it. With the lack of guidance and in light of the fact that they were cheap to connect by plants owners, they turned into the main work power and were much of the time beaten. In spite of the fact that there were acceptable long haul impacts for the hands on classification and work Torahs set to ensure laborers, it was s

Personal Theory Paper Essay

Unique There are numerous ways is which we can construct and make our own speculations about kid improvement however the manner in which we do our own hypotheses will altogether influence the manner in which we guide and instruct kids. My exceptional individual hypothesis about kid improvement is that youngsters ought to be guided and approached with deference and nobility. This paper will clarify my very own hypothesis or speculations that I would use to incredibly guide and help youngsters en route, I accept that these that I am going to specify are the ones that I believe I would truly utilize later on as I seek after my calling in the Child advancement Field. A positive way to deal with direction causes kids and others to feel sure, cheerful, and charming. A positive methodology does exclude disgracing, embarrassment, scorn, strain to contend, nor is it reformatory, restless, mean, or bossy. Individual Theory 3 Individual Theory Paper Having your very own hypothesis implies how you will control youngsters into accomplishment in their life’s later on. Making our very own hypothesis encourages us comprehend, foresee, clarify and control that reality. Thy are for the most part verbal however they can likewise be scientific or illustrative. Having our very own hypotheses truly figures out how youngsters will learn and create. These few inquiries that I will talk about are addresses that regularly youngsters parental figures ask themselves: 1. How would you see the course of improvement is it Continuous or Discontinuous? 2. Is there one course or numerous courses of improvement that would describe all youngsters? 3. Do hereditary or ecological variables assume a more noteworthy job being developed? Featuring these significant inquiries will give us an understanding with regards to how kids create and respond to the progressions around them. 1 Hypothesis is a thoughtful and objective sort of theoretical or summed up speculation. Contingent upon the unique situation, the outcomes may for instance remember summed up clarifications for how nature functions, or even how divine or mystical issues are thought to work. How would you see the course of advancement is Continuous or Discontinuous? To me how I see the course of improvement is it relies upon the child’s physical and mental turn of events. On the Wikipedia article about Child Development in the Continuity area of the article I read this: â€Å"Many parts of formative change are nonstop and don't show observable achievements of progress. Persistent formative changes, similar to development in height, include genuinely continuous and unsurprising advancement toward grown-up characteristics.† (www.wikipedia.com). Despite the fact that researchers and kids parental figures have an enthusiasm for ID of formative achievements, numerous parts of formative change are constant. A case of an irregular improvement is Freud’s Psycho Sexual phases of advancement is hypothesized that kids methodicallly travel through oral, butt-centric, phallic, and inertness arranges before arriving at develop grown-up sexuality in the genital sta ge. The equivalent is referenced for Erikson’s hypothesis of advancement and Piaget’s phases of psychological turn of events. Scholars who accept kids develop consistently accept that kids continually include new exercises and aptitudes top of old exercises and however guardians can't see it all the time with their own eyes, kids are developing constantly directly before them. Their bodies make new cells. Their psyches learn new aptitudes as they play and associate with others ordinary. Then again kids who develop Discontinuously accept that kids develop in stages as they appear to create pieces of capacities and to encounter occasions at specific occasions throughout everyday life. Is there one course or numerous courses of advancement that would describe all kids? In my view I accept that both one or numerous courses being developed exist. There isn't just a single course or simply some course, in a preschool setting an instructor or parental figure is managing kids from various foundations, culture, and formative contrasts truly, enthusiastic, and mentally. Its significant for an educator or parental figure to truly watch and comprehend if every youngster has just a single course or numerous courses of advancement. â€Å"When a formative hypothesis has just a single course then it is just said to tail one way, however when a formative hypothesis includes numerous courses then it has remarkable ways for specific people across famous contexts.† (www.wiki-answers.com/Q/Child_development_One_course_of_development_or_many). Do Genetic or Environmental components assume a more noteworthy job in Development? Hereditary qualities and the earth shape the improvement of a human. This reality is for the most part known by the possibility of nature versus sustain. Researchers have been addressing which of these components impact upon the different parts of self-awareness. A person’s physical improvement is firmly influenced by their qualities acquired from their folks. Guardians qualities foreordain the constraints of a people tallness and different attributes. (www.teenink.com/assessment). Hereditary qualities can impact advancement, yet encounters are additionally significant. For instance, while the hereditary code contains the data a kid is impacted by their environmental factors. In the event that a kid experiences childhood in a home Individual Theory 6 that is wealthy, they may not value the difficult work that goes into gaining a dollar since everything was given to them. Then again if a youngster experiences childhood in neediness the individual in question may not need things that have no centrality in their life. Child’s development begins immediately and doesn't end until the youngster is prepared. As a youngster grows up the individual in question will figure out how to have an independent mind, become mindful of themselves, figure out how to reason, and ace language. The earth has generally a significant impact in the child’s ability improvement from numerous points of view. First there are inherited attributes that can influence a youngster. The manner in which they talk, walk, their mind, subjective reasoning, and more can be because of nature. My Own two Major hypotheses of Development Two significant hypotheses that I have encountered while cooperating with youngsters is self-heading in which it is the capacity to control one’s own conduct, to think for oneself was an essential point by Swiss analyst, Jean Piaget which have for the most part to do with estimations of opportunity and freedom. I have by and by go over this since while cooperating with youngsters I like to instruct them to be increasingly free with themselves, to have the option to do the things without anyone else and in the event that they previously attempted a few times they despite everything need assistance on accomplishing something then they can depend on me for help. I have a more youthful sister who I have been helping my mother deal with since the time my sister was three years of age (presently she is eight years of age) she likes to get things done without anyone else freely yet since she is growing up, I have seen that she is continually needing somebody to do the things for her. Like there are times in the mornings when she feels lethargic to do her own bed so she generally will in general request my assistance just despite the fact that she likewise has other more established sisters and a more seasoned sibling she still just requests my assistance, now and again it is somewhat irritating for me when she possibly requests my assistance it nearly appears as in the event that I was her lone sister. I am will in general free my understanding now and again however that is the point at which I Personal Theory 7 state to myself to quiet down and understand that she gets a kick out of the chance to invest quality energy with me, regardless of wh ether some of the time it is irritating. I need her to depend on me for help yet what I need her to acknowledge is that she additionally needs to do her own things. At the point when she is in a difficult spot then that is the point at which she can come to me for exhortation. My other hypothesis is the impersonation experience, when a kid sees somebody applauding then subsequent to seeing the adult applaud the youngster applauds back only a similar way the adult did it. Helping a kid read picture books can help create constructions in youngster advancement. A pattern can be characterized as a lot of connected mental portrayals of the world, which are utilized both to comprehend and react to circumstances. The supposition that will be that we store these psychological portrayals and apply them when required. (www.simplypsychology.com/piaget.html). For instance, an individual may have an outline about purchasing a supper in a café. The mapping is a put away type of the example of conduct which incorporates taking a gander at a menu, or during food, eating it and taking care of the tab. This is a case of a diagram called ‘script’. At whatever point they are in an eatery, they recover this pattern from memory and apply it to the circumstance. The diagrams Piaget depicted will in general be less difficult than this-particularly those utilized by newborn children. He portrayed how as a youngster gets more established their mappings become pr ogressively various and expand. A case of an underlying diagram is the point at which the educator is demonstrating the kids how a pooch looks from an image book, hence the youngsters start to build up a comprehension of what a canine resembles just by taking a gander at the image book. Involvement with rehearsing the aptitude can be given by grown-ups at key minutes when the kid shows preparation, in this way upgrading improvement. Master instructors are delicate to children’s preparation in many learning spaces. Kids look for approaches to pick up experience when they locate another ability intriguing. (Hildebrand pg. 29) I would watch youngsters move here and there a mountain when they figuring out how to ascend. While watching I would likewise tune in to the children’s discussions, to me it is Personal Theory 8 intriguing tuning in to the manner in which youngsters use words to interface them into sentences that are loaded up with dream, creative mind and curiousness all over tuning in to their discussions additionally makes me wonder now and then on the off chance that they are copying an adult from their own family or in the event that it originates from their own dynamic creative mind, it nearly appears as though they have an inward drive to exceed expectations. I might never want to upset a youngster from saying anything they wish to state yet I would likewise observe cautiously that any kid doesn't swea

How Having an Exposure Hierarchy Can Help Control OCD

How Having an Exposure Hierarchy Can Help Control OCD OCD Treatment Print How Having an Exposure Hierarchy Can Help Control OCD An Essential Piece of Exposure Therapy By Owen Kelly, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on May 13, 2018 Howard Shooter/Getty Images More in OCD Treatment Causes Symptoms and Diagnosis Types Living With OCD Related Conditions Exposure therapy can be extremely helpful for people who suffer from obsessive-compulsive disorder (OCD). This type of therapy involves repeatedly exposing the patient to those things that trigger fear the most until their anxiety lessens. Exposure therapy takes plenty of courage and may take a good chunk of time. What Is an Exposure Hierarchy? An exposure hierarchy is a list that is used to guide your progression through exposure therapy. It details the main situations or sources of anxiety that trigger your fear, arranged in order of how severe each fear is. The SUDS Scale in an Exposure Hierarchy Your therapist might use a scale called the Subjective Units of Distress Scale, or SUDS scale, to rate your anxiety, ranging from 0 (completely relaxed) to 100 (the worst anxiety you can imagine feeling) when you encounter the thing you fear. For example, if you have a fear of contamination, your exposure hierarchy might look like this: Putting hand in toilet bowl water (SUDS rating: 100)Touching toilet seat (SUDS rating: 95)Touching floor beside toilet (SUDS rating: 90)Handling raw poultry or hamburger meat (SUDS rating 85)Touching wall in toilet (SUDS rating: 80)Touching bathroom door handle (SUDS rating: 75)Shaking hands with a stranger (SUDS rating: 65)Touching the bottom of your shoe (SUDS rating: 60)Pressing a button on a vending machine (SUDS rating: 55)Handling money (SUDS rating: 50) An exposure hierarchy is usually developed with the help of your therapist as it can sometimes be difficult to decide in what order to place the items.   Making Your Way Through the Exposure Hierarchy You usually start exposure exercises with items that have at least a SUDS rating of 60, but it can sometimes be helpful to start with items that are ranked lower. The point is to start with something that makes you anxious, but not so anxious that you cant get past it and gain some confidence to tackle the next fear. Once you have mastered an item on your hierarchy, you move on to a more difficult item. You continue this process until you have met your goals. This usually, but not always, means feeling comfortable with the highest item on your hierarchy. What Happens During Exposure You and your therapist will identify a fear to address with your exposure hierarchy. Lets use the exposure hierarchy example from above and start with number eight  since it has a SUDS rating of 60. Your therapist will have you touch the bottom of your shoe and then not engage in any cleaning behaviors for a specified amount of time, perhaps several hours. You will feel anxiety as you resist the urge to engage in your compulsive behavior, but repeatedly doing this will eventually decrease your anxiety until touching the bottom of your shoe without cleaning your hands wont bother you at all. When this happens, you will move to the next item on your exposure hierarchy. In this example, the next item would be number seven, shaking hands with a stranger. Exposure Therapy for OCD: Understanding the Rationale is Key to Success Making Progress in Exposure Therapy When you are going through exposure therapy, your therapist will most likely have you do the same exposure exercise at home every day in between sessions. This is extremely important for your progress. Its also absolutely essential to get through everything your therapist recommends on your exposure hierarchy since the triggers that are not addressed could actually get worse and cause the triggers you worked to overcome to come back.

Case Study Customer Relationship Management - 1491 Words

It has been said that in business the customer is always right. While in reality that may not always be the truth, but it does provide some level of groundwork for customer relationship management. With accurate and correct knowledge of customer relationship management, it can prove to be beneficial to a company of any size. This essay will explain some of the steps involved in customer relationship management, provide some examples of the tools that managers have at their disposal for customer relationship management, provide examples of company’s that have both good and bad customer relationship management and finally discuss how technology has influenced customer relationship management. Involvement As businesses gain new customers the need to keep those customers becomes just as important as the search for new customers. This is the beginning of customer relationship management (customer relationship management). As these companies begin to look for ways to develop a customer relationship management specific to that company, it should should examine the involvement between it and the customer. With the primary focus of customer relationship management being sales, companies direct their attention to those division that apply to these area s, such as marketing , sales force, E-commerce and the web, contact centers and field services (West, 2001). customer relationship management in each of these area s can be critical since the customer could be requesting somethingShow MoreRelatedCase Study : Customer Relationship Management2570 Words   |  11 PagesCRM Solutions for effective management of the customers. All in all a company wants to upgrade its customer relationship manag ement system and want to use the latest and advanced ERP Customer Relationship management system. 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The School Uniform Debate Essay - 903 Words

The requirement of school uniforms in our public schools is a big issue in our community. Among our teachers, parents, and students, everyone has a different opinion. School uniforms will help solve many issues inside and outside our school walls. For the students, uniforms will help eliminate the everyday worries of trying to fit in with other students, parents will not have to deal with the financial stress of buying fashionable and expensive clothes, and teachers will have a better advantage with providing a better learning environment with students more focus on their education, rather than what their wearing to school. Trying to fit in is one issue that students deal with at school, and requirement of uniforms can eliminate that†¦show more content†¦The requirements of school uniforms will help not only the students, but also the parents. Parents can save more money buying uniforms rather than those expensive name brand clothes and shoes. The need to be a part of the fa shion society associated with peer pressure can lead to spending money that some families can barely afford. On the other hand, some believe that uniforms are an unnecessary expense and can cause financial problems for families. If uniforms become a financial burden to families, there are many ways to help. According to the MPS uniform code, â€Å"if a sincerely held religious belief, disability, medical condition, financial hardship, or other extenuating circumstance prevents the child from being in uniform,† there will be â€Å"countless assistance programs for low-income families to help parents keep their kids up to code† (Holyoke, 2010). Uniforms will help parents and educators teach the importance of dressing in a way that shows the student should be taken seriously. 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Opinions are formed about the appearance of uniforms powerful effects on the way in which a student should dress. This significant role of attire relates to how students could relay a message to themselves and others. In addition, uniforms are one of the most serious administrative concerns in our public school system. I strongly favor the fact that school uniforms are perfect because they assistRead MoreSchool Uniforms Have the Potential to Resolve Student Stress760 Words   |  3 PagesCalifornia, high school students are faced with the daily challenge of figuring out what they will wear to school the following day. As simple as this may sound, it does produce a lot of anxiety and stress among teenagers. Some students stress over the fact that they have a limited wardrobe, while others worry about being judged by their peers for their fashion choices. The problem of students having too much stress has the potential of becoming a serious health problem among high school students. ItRead MoreSchool Uniforms Improve Childrens Safety Essay528 Words   |  3 PagesSince school uniforms have become more and more common in the United States, there has been one issue that many, of the parents and students are worried about. Many believe the children will not have the ability to express themselves freely. The First Amendment guarantees our right to free expression. This means that students do not leave their First Amendment rights outside the schoolhouse door, but their opinions can be limited to prevent major disruptions to classes and outside activities.Read MorePros and Cons School Uniform1515 Words   |  7 PagesPros and Cons of School Uniforms Trina Warren Liberty University Professor Mink GRST 500/501 June 17, 2013 Abstract The decision for school district to enforce school uniforms has been in existence since the 16th century. School uniforms were originally created for poor children; however, over time, schools saw uniforms as a way to bring students together. There has been debate whether uniforms improve academic success while reducing affiliation of violence. There is opinion and study thatRead MoreUniforms are One Less Distraction696 Words   |  3 Pagesseem to have very little to do with learning, but as the saying goes, â€Å"The clothes make the man,† or in this case â€Å"The clothes makes the student†Ã¢â‚¬â€ school uniform policies seemed to have made the difference in many schools throughout the world. Over the last decade, the implementation of such policy has been on the rise, bringing about waves of debate among students, parents and teachers. Today, more than ever before, the role of a teacher has become much more complex. Most assume responsibilitiesRead MoreThe Imp lementation Of School Uniforms1243 Words   |  5 Pagesdebated upon is the implementation of school uniforms. In the United States, school uniforms have become more and more widespread. Although, some schools disagree with the requirement of a school uniform and decide to require a school dress code instead. The pros and cons of a school uniform are very controversial. Deciding whether a school uniform should be implemented is not a black and white issue. Arguments to support school uniforms state that school uniforms create an altogether better environment

Intense Personal Memories and Reflections Free Essays

Intense personal memories and reflections have always been an inspiration to poets. Explore this concept with regards to the poems that you have studied referring to three poems in detail and at least three poems from your wider reading. The theme of reflections is something frequently explored in literature. We will write a custom essay sample on Intense Personal Memories and Reflections or any similar topic only for you Order Now It is truly a powerful force. It can bestow courage, feelings of warmth, and even overwhelm you and this is exactly what the below six poets did by manipulating their personal and emotional reflections to generate an emotive impact on us by using a variety of literary devices to present to us a ‘window’ into their pasts. Alice Walker (Poem at Thirty-Nine), U. A. Fanthorpe (Half past Two) and D. H. Lawrence (Piano) have all portrayed powerful emotional memories and reflections in their poems. â€Å"Poem At Thirty-Nine† was concerning a woman who learnt everything from her father and desired to do the simple things he did during his life although she was very privileged to acquire an education hence she could better herself in life. â€Å"Follower† by Seamus Heaney was a poem that related to the admiration of their parent. Half-Past Two† evaluated the predicament of a young boy in an after school punishment for â€Å"Something Very Wrong† but he was instructed to remain in the schoolroom until â€Å"half- past two† but he did not understand the concept of time. â€Å"My Parents Kept Me from Children Who Were Rough† by Stephen Spender evaluated a childhood problem similarly to â€Å"Half-Past Two† where in this case, the title is self-explanatory. Pianoâ⠂¬  was a well-defined example of the author of the poem ruminating on his past life, but in particular, music of his childhood making him return to certain events forcefully but he realised how much he has transformed and the memories made him crave to return to the past. â€Å"Once Upon A Time† by Gabriel Okara also was a poem where the adult wanted to return to the past but in this poem, it was not for a childhood memory but a quality that was expelled from his mind during adulthood. D. H. Lawrence’s â€Å"Piano† was written in quatrains with 3 stanzas. The structure of 3 stanzas divided the poem into 3 different parts which made it organised and stanzas created a clear space in time. Through the usage of stanzas, the emotional contrasts between his dwelling in his childhood memories and the aftermath are much more distinct and easier to apprehend. With the change from the second to the third stanza, the persona’s memories of delight were juxtaposed with reality settling in where Lawrence’s language now was in the present. The poet used several poetic devices but one that triumphs was his distinct word placement and perfectly placed words and syllables. This portrayed the intensity of emotion in the poem since he knew the exact phrases and words to maximise the effect of presenting emotions in a sophisticated manner. A perfect example of this would be where instead of just saying â€Å"going back† or â€Å"train of thought† he used â€Å"vista of years. † Another example of this specific word usage was when Lawrence used the phrase â€Å"Till I see† which communicated the message in a more powerful manner than â€Å"I remember. The poet chose a particular phrase because he wanted to communicate exact images and not leave a lot of room for assumption since just using â€Å"I remember† or â€Å"going back† could be a range of memories. He also used phrases such as â€Å"A child† to refer to himself and he referred to his mother as â€Å"A mother† w hich made the poem impersonal but it was an attempt to make him detached from the memories and as if he almost didn’t distinguish his past self, seeing that he has changed so much. Lawrence utilised a variety of poetic devices such as sibilance, onomatopoeia and what I think to be his most effective and successful, his selective diction. The poet has effectively established an enthralling atmosphere for the poem by using sibilance. He used sibilance not just for an atmosphere creation but to add a sinister and harsh tone to a line: â€Å"In spite of myself, the insidious mastery of song. † That was also another precisely chosen phrase. There were many examples of sibilance such as â€Å"Softly, in the dusk, a woman is singing to me;† and â€Å"†¦smiles as she sings,† where the â€Å"s† sounds similar to that of a whisper which portrayed. Now the intensity of his memory but now it’s beginning to emotionally hurt him. Also when the poet asserted â€Å"In spite of myself,† he was forced to reckon these moments, he referred to his masculinity. The â€Å"insidious mastery of song†¦ Betrays me back,† tricked him into the nostalgia of childhood, it forced him to â€Å"weep to belong,† since he didn’t want to revisit the past. He pulled himself out of recalling about the child he was with the phrase â€Å"In spite of myself† The poet used the words â€Å"Sunday† and â€Å"at home† which gave a sense of resting and peace but he used a contradictory metaphor, â€Å"winter outside† which meant the harsh world outside his safe home. As that stanza continued, you saw the theme of safety and comfort continues where he said â€Å"hymns in the cozy parlour. † The hymns show that the family was a God-fearing family and a parlour was where the best things in the house were and where guests usually were so that also shows a close knitted family and the sense of security between the family members. The poet also used onomatopoeia in â€Å"boom of the tingling strings† and â€Å"tinkling â€Å" since â€Å"boom† and â€Å"tinkling† described their own sound. Lawrence used a musical term in the final stanza â€Å"With the great black piano appassionato† which enhanced the impression on the reader. As the reader, â€Å"appassionato† was more impacting than loud since it was associated to music and it was more expressive. â€Å"Appassionato† added to the fact that to the character’s music didn’t matter anymore and that he’d rather be with his mother. The singer, his mother, was trying â€Å"in vain† which and continued where the mother singing was â€Å"clamour† so she comprehended that he was beginning to lose attention but her attempts to retrieve his focus we futile. He then used the pejorative term, â€Å"childish days† which tended to suggests immaturity but the â€Å"glamor† of those days makes him long for it. Also this extract â€Å"†¦ my manhood is cast/Down in the flood of remembrance†¦Ã¢â‚¬  shows that he wept like a child for the past therefore by his weeping; the gap between child and man, sentiment and masculinity, and past and present is abridged. Personally, I think anyone can relate to this poem because no matter who you are there’s that one moment in childhood everyone longs to return to and just like Lawrence, everyone sees it as a â€Å"glamor. â€Å"Once Upon A Time† by Gabriel Okara is related to â€Å"Piano† because within the poem, there was the desire to return to the past but in this poem, it was a conversation between a father and a son where the father was relating how actions of people were executed when he was young compared to the present and now the father (narrator) wis hed he could return to his original innocent state. Unlike â€Å"Piano,† â€Å"Once Upon A Time† was a free verse poem. The first three stanzas have the same general pattern where Okara starts by narrating the past and explaining how things used to be, but then he tells the negative reality, making the tone of the poem very sinister and bitter by using phrases such as â€Å"ice – block cold eyes† and â€Å"shake hands without hearts,† whereas in â€Å"Piano† there was a sinister undertone with the â€Å"insidious† sibilance. The mood of this poem for the majority of it was seriousness but at the ending, the mood changes to regret and you see how heartfelt the father’s desire to become like what he used to be. So show me, son, how to laugh; show me how†¦ I used to laugh and smile†¦ once upon a time when I was like you. † The repetition in that extract emphasised the genuineness of his regret. A simile that Okara used to express his regret was â€Å"†¦my teeth like a snake’s bare fangs! † which shows who remorseful he feels by using a poisonous snake to represent his teeth. So we see that just as how Lawrence wants to return to his childhood for the memories, Okara wants to learn from his past by letting his son teach him how to show his true feelings again. Poem at Thirty-Nine† by Alice Walker differs from Piano and Half-Past Two because it is a free verse poem. In free verse poems, you tend to get the memories that was most impacted on you so the reflection becomes more fascinating. Although this poem was written in free verse, there was still a distinct separation between the two sections of the poem. That was presented in the repetition of the phrase â€Å"How I miss my father† where the first time, it seemed like she was sighing of deliberation and remorse. This remorse can also be linked in with the phrase â€Å"though many of my truths must have grieved him before the end. † She now recognised that what she disclosed might have upset him but the second time was with an exclamation mark, instead of a sigh, it appeared to be more like a wail. At this point she recalled and missed her father and the fun things about him. Finally there was the stanza that concludes poem which told us that she has become the woman that her father wanted her to be. Walker used simple language that was never overstated or simulated in any way so without the use of the extravagant words; you can clearly perceive that this poem is coming from her heart. She used simple, short phrases and sentences such as â€Å"Writing slips and deposit checks† or â€Å"cooking, writing, chopping wood† which also gives you an impression of Walker attempting to communicate with the reader and not narrating a story. This is a significant contrast from the poem â€Å"Piano† because in piano, the entire poem was based on the perfect layout of words and syllables using complex vocabulary. This poem consisted of various literary devices such as similes, metaphors and the dominating symbolism. One simile used in the poem was â€Å"He cooked like a person dancing† which contrasts with the proceeding line â€Å"in a yoga meditation† but nonetheless the dancing showed that the father enjoyed cooking but he seems concentrated and contented with his actions. An example of a metaphor in the poem was â€Å"my brain light† which was an usual combination of words but the light can be ascertained to either be free from care, worry or stress and even meditation. Then, there was the many examples of symbolism but I think the most obvious would be â€Å"†¦tossing this and that into the pot; seasoning none of my life the same way twice;† this can be understood where she was carefree and she has a lack of concern and attention to details. The â€Å"seasoning† would be a symbol of her daily activities. Another symbolic phrase would be â€Å"cooking, writing, chopping wood, staring into the fire. † To me, I see those actions as symbols of independence where she was able to survive without relying on her parents. Chopping wood† shows that she’s not afraid of the gender boundary of the society then since women were looked down upon and they had little to no rights and it was the same for Black-Americans and Alice Walker had the privilege of being from both groups. She later became a racial and women’s activist. You could say that she is a modern woman, being able to be independent and fight for her belie fs. Any father â€Å"would have grown to admire† the woman she had become especially hers who had been a freed slave. â€Å"Follower† by Seamus Heaney was written in quatrains each of the six stanzas has four lines thus being a structured poem. This poem relates to â€Å"Poem at Thirty-Nine† because it focuses on admiration just like in â€Å"Poem at Thirty-Nine† The poem has multiple splits where particular stanzas focus on different people. Stanza one to three focuses on the expertise in the farm by his father. Evidence where this is clearly seen is â€Å"The horse strained at his clicking tongue† where you notice that with an effortless human noise and he controls the animals on the farm. A more obvious example was just the two word sentence â€Å"An Expert† which just states that he was excellent at what he did. Then stanzas four to six, Heaney talked about himself being a nuisance on the farm and what made this apparent was that Heaney begins to use the pronoun â€Å"I. † â€Å"I stumbled†¦ / I was a nuisance, tripping, falling† where Heaney admits that he was, in fact, a nuisance, but there was a twist at the end of the poem where â€Å"But today†¦ It is my father who keeps stumbling†¦ Behind me, and will not go away. † And this was the ultimate theme of the poem – the relationship of the father and the son and how the role of being a farmer is reversed when you age. The mood of this poem was actually not one of bitterness but love between the father and son although that word was never mentioned in the poem. There were similes, metaphors, oxymoron and onomatopoeia used in this poem. â€Å"His shoulders globed like a full sail strung† This simile stressed how Heaney admired his father’s strength. â€Å"The sweating team turned round† This was a metaphor for the father controlling his son’s future. One of the oxymoron examples were: â€Å"Polished sod† which highlights that you cannot have smooth mud, so Heaney cannot follow. Onomatopoeia: â€Å"Dipping and rising to his plod† accentuated Heaney as a young boy following his father, and also his father’s farming, the movement of the horse-plough. Reading this poem, people can relate to this poem because in everyone’s life, you eventually move up in life from the nuisance to the one who actually does the work and the same people who thought you we’re the nuisance to them, you now think they hinder you. â€Å"Half-Past Two† by U. A. Fanthorpe is a structured poem where each stanza has three lines each. The poem follows a chronological order where it began him in a classroom in his after school punishment and it follows the events like a time lapse until the teacher dismissed him but then you notice that the poem ends on a philosophical note. In the first stanza, we saw evidence of there being a contrast in age in the lines being spoken by a narrator in third person and in brackets, the narrator in first person narrative. We saw evidence of this throughout the poem. For example, â€Å"He did Something Very Wrong†¦ (I forget what it was)† Everything spoken by the first person narrator was written in brackets but when he was relating the past events he writes freely. When Fanthorpe was reflecting upon his younger childhood; he could not tell the time so time existed for him in personal interactions and it was important times such as â€Å"Gettinguptime, Timeyouwereofftime, Timetogohometime, TVtime†¦ † and the concept of the â€Å"half – past two† was not understood by him. This poem, just like all the other poems, has a great amount of literary devices such as personification, repetition and oxymoron. One example of personification was where he attempted to comprehend the concept of time as a child and the personified the clock â€Å"†¦ he little eyes, the long legs for walking,† but still he could not â€Å"click its language† which meant no matter how hard he tried to figure out the clock and how it works, all his attempts were unsuccessful. In stanza seven, he is in a moment of isolation – â€Å"Out of reach from all timefors† and away from the impact of time – â€Å"He’d escaped time for ever† which is comprehended as his escape from the world of time and in a fairy tale world where time has no existence. The poem from this point begins to slow down and becomes hypnotic where he was realising the routine of his life and how monotonous it was. It was as if he was falling into a trance of his regular daily life and this hypnotic stanza was achieved by the repetition of â€Å"Into† and we also see oxymoron where Fanthorpe says â€Å"†¦silent noise his hangnail made. † Then we see where he snaps out of the trance, it was as if he was slotted back into time where he was back into â€Å"teatime, Nexttime etc. † When the teacher said â€Å"I forgot all about you,† the incident the child saw as being â€Å"Something Very Wrong† and â€Å"wicked† as of little importance to the teacher. These â€Å"time† words increase the tempo of the poem like if it was back into the fast lane of life. The language of the poem now becomes more adult so it could possibly be when Fanthorpe has just got himself out of his reflections and back to present. Fanthorpe uses phrases such as â€Å"Clockless land forever† which refers back to a fairy tale where time does not exist and he not knowing time, allowed him just to live without fear of time being over. He also uses the word â€Å"Forever† which links back to â€Å"into ever,† a place where time was infinite and does not exist or cannot be measured. The poem ends from instead of being just a reflection; Fanthorpe personified ime â€Å"time hides tick-less waiting to be born† which can be comprehended as waiting for tome to be discovered as a concept which controls our life. This poem made me and I can assure anyone who is reading â€Å"Half-Past Two† they will realise, just like how I have, the extent of how these time periods control our life and without it, the world will either go into complete p eace since it will be peaceful and there will be no need to rush or it would be a catastrophe where to world goes into uproar since people depend and base their lives on this concept of time. My Parents Who Kept Me from Children Who Were Rough† by Stephen Spender was a poem about a child who was protected from the outside world by his parents and the bullying children who roamed the streets. Spender’s poem was divided into three verses of equal length, though the verse division seems more of a visual device than anything else. The lines are roughly the same length and have an irregular rhythm. It was similar to the poem â€Å"Half-Past Two† since it also involved a childhood predicament but in this poem, the parents assisted the child to avoid any severe danger to their son. Spender uses the pronoun â€Å"I† which makes the poem personal and you clearly see that Spender was reflecting on his own personal encounters. The poetic devices that I observed in this poem were alliteration, similes and enjambment on the first line of the poem. Alliteration was seen in â€Å"climbing cliffs† and the simile was seen â€Å"like dogs to bark at our world† which can be understood as people who attacked other peoples’ lives. In those poems, each and every one, reflections are a major part to the poets influence for the masterpieces of work. Poem at Thirty-Nine† and â€Å"Follower† we saw pure admiration and love pour out of those poems, even though some might be hampered in the sadness and remorse, the sensation of awe to the poets’ parents was still present. Piano’ shows its power to overwhelm a fully grown man and drive him to the point of tears. â€Å"Half-Past Two† was one of those amazing poems where if you begin to imagine what would it be like and your imagination just runs wild. Once Upon A Time† is another fantastic and usual piece of poetry where instead of having a child admire a father; Okara did the opposite and have the parent running to the child for wisdom which is a notable ironic twist that was very uncommon. â€Å"My Parents Kept Me from Children Who Were Rough† is one of those stories where there is just nonstop bullying and you think the person being bullied would never recover, in this poem we actually see the poet forgive his enemies which now makes me admire him for that bold move although the street children never paid any attention to him. Personally I believe in the power of memory. Through recollecting the past and reflecting upon it, I see what I can do to improve myself and be a better person. With it you can become happy but yet be pained by it and I have my regrets but those memories hurt, keep me awake at night and cause fits of depression. It is a normal part of life. Live with it, do not seek to dwell in the past and create more memories worth remembering. How to cite Intense Personal Memories and Reflections, Papers

Systematic External Environmental Audit

Question: Conduct a detailed and systematic external environmental audit of the Chinese online video market. This should include as a minimum; PESTLE, 5-forces, industry life cycle and competitor analysis (Johnson et al, 2014). Overall, what do you conclude about the opportunities and threats for PPS.tv? Answer: In China, they had the worlds second largest internet user base in the year of 2007. In the year of 2008 they took over United States and claimed the first position in the market. According to Hu (2014), China acquired $65 million from their online video business in the year of 2006 which reached an amount of $500 million in 2010. Various external environmental impacts played a major role in this success of video market in China. Some theory models and analysis are discussed to describe the impacts of those external environmental effects (Lai and To 2012). To achieve success in a competitive market it is very important to develop strategies that will help a company to provide a higher level of performance than their competitors. It is called as core competencies. To understand the core competencies of video market in china it is important to understand the internal and external factors (Zhao and Keane 2013). PESTEL Analysis A PEST analysis serves to examine the external environment in which the organization performs to recognize the key changes that are occurring (Hasan 2013). Political factors Political factors include tax policies, labor law, environmental law, tariffs and political stability. It is the Government who decides which contents will be shown in the television and internet and which contents will be banned or removed. This is an external force that affects the PPS.tv and chinas online video distribution market. Political factors also have legal factors in it. Legal factors like discrimination law, consumer law, antitrust law, employment law and health and safety law is some of the external factors that affect the business strategies of PPS TV (Ho 2014). Those laws also create impact on how the company will operate. Political limitations will emerge as a weakness for PPS TV as it will prevent them to Economic factors Chinas economy in online video market is growing at a rapid speed. They have the largest internet user base in all over the world which made PPS.tv to expand their online advertisement market as a critical source of revenue. Nowadays, Chinese consumers are habituated to get online videos and music for free. PPS.tv understood this fact and didnt waste any time and decided that they will expand their business online advertising business in China. Social factors Social factors include cultural characteristics, health awareness, population growth rate, age distribution, career attitude and accent of safety. Current trends on social factors affect the demand for a companys product and how that company operates (Sun 2013). In china, demand of online music and video is enormous. It has become a social trend to download latest music and videos for free. This is another external factor that will provide a huge range of opportunity to PPStv. For example a youth population will show more interest in online services that a aging population. China has the largest old population in the world as nearly 119 million people of china are above 65 years old (Towso and Woetzel 2014). According to Yksel and Develo (2012), these numbers will increase in the future as it will acquire one sixth of the entire population by 2018. Technological factors Technology creates a huge impact on the progress of an organization. For PPS.tv, it is important that the citizen of china is familiar to the smart phones or iphones. The more people will use smart phones, the more successful PPS.tv will become (Yang 2013). Now, it is a known fact that China is a big market for smart phones. The local smart phones brand is so famous that they are competing with even Samsung and Apple. So, PPS.tv has a good chance to grow their business in China (Yaprak 2012). Five Forces analysis Michael porters five forces analysis is a model used to explore the environment where a company or organization is operating to create competitive advantage. Five important key areas of porters models are hereby described to show its impact on PPS.tv (Allio and Fahey 2012). Threat of new entrants According to porters model there is a threat exists in the market for the companies who are entering as a fresh brand. Several aspects are there to create obstacles in the path of a new company like, Loyalty to existing brands High fixed costs Absence of resources Government restrictions Brand equity As PPS.tv is entering as a new company in the Chinese market, they will face huge competition from Tudou, Chunlei and Bit torrent as they are the top downloading sites in China (Lee 2012). Power of suppliers PPS.tv must allow the suppliers to have enough power to impact the margins and volumes of the company. There are some reasons that a supplier must have power like, Presence of lesser number of suppliers No substitute Product is very important to the buyer and they cannot do without it Suppler industry has a higher profitability that the buying industry Power of customers This method states how much pressure customers can place on the product (Dobbs 2014). If one customer can create large impact to affect a companys margins and volumes then they will hold substantial power. Some reasons that customers might have power are, Lesser number of buyers Usage of large volumes Switching to another product is simple The product is not important to the buyer and they can survive without it Customers are sensitive to price Volume of buyers Price of total purchase Availability of substitutes This process indicates how much chances are there that a buyer will switch to another competitive product. If the cost of switching is negligible then this possesses a great threat. Here are the few factors that can affect the threat of substitutes (Yang and Delios 2015). Relative price performance of substitutes Low buyer switching cost Change in technology and product innovation Another reason is similarity of the substitutes. For example, if price of coffee rises, then a buyer will switch in to tea (Olande 2012). However, as PPS.tv will provide free downloading of music and videos, cost is not a concern for them. Their main concern would be speed. If the downloading speed from their site is satisfying or high then the consumers will download music and videos from their site. Otherwise they will look for substitutes (Saunders 2012). Competitive rivalry This describes the intensity of competition between existing companies (Balland 2013). For PPS.tv, the competition will be huge as there are lots of online downloading sites are present in china that is providing great services (Dhillon 2013). Basically highly competitive market results from these factors, Many companies who are providing same products with no dominant Negligible differences among competitors product and services Only chance of growth depends of stealing each others customers Competitor analysis Competitor analysis is a common technique to construct a competitor array. The different steps are, Understanding the scope and nature of the industry Finding out the competitors in the market Determining who are the potential customers are what their expectations are Determining the key success factors Compare with the competitors on each key success factors Industry life cycle Like every person has to go through different stages of life, every organization has to go thorgh different industrial life cycles. Industrial life cycle has four stages which are start-up, consolidation, maturity and relative decline stage. Start up stage In this stage it is difficult to understand whether the company will become successful or not. In this stage the risk is very high. If the product of the company has many more similar competitors in the market then the risk is high that the company will not achieve success. But if the product is new then there is a good chance that there will be a rapid growth (Schawel and Billing 2012). As for PPS.tv, many more music and videos downloading sites are present in the China market. So there is a chance that PPS.tv will not become successful. But the other part is, china has the largest online users base in the world (Hussain 2013). So PPS.tv is thinking that entering Chinese market with some competitors in it will not affect marketing goals as the demand is too high. Consolidation stage Once a company has survived the initial stage it will enter into consolidation stage. In this stage the company will become stable and market share can gained more easily (Yang 2013). Once PPS.tv will survive the initial stage they will acquire a better market place. Therefore, their growth will be faster than the rest of the economy. Maturity stage At this stage, companies are called as cash cows as their cash flows are consistent but offer very little opportunity for growth or profit (Darroch 2014). At this stage the product more and more standardized and it forces its producers to compete heavily on price basis. Reinvesting the cash flows is not an option, it is best to be milked from. Relative decline In this stage, the important features are, Cost becomes counter optimal Sales volume either will decrease or will stabilize Decrease in prices and profitability The company has been planning to expand their business in China and in this regard, is highly important to discuss about the internal as well as core capabilities of the company. Therefore, the first most important objective of the company is to focus on the small and relatively immature online advertising market in China, which is largely dominated by much larger as well as more established portal issues (Yang 2013). Apart from that, the company has shed focus on attempting to internationalize the service of the company in the United States where money is more available than any other parts of the world. The company is rich with its strong technical suit and thus they can patent the highly innovative protocol technology (Wang et al. 2012). Along with that, the company is required to focus on licensing the technology to the leading content distributors abroad (Yang 2013). It has been found that the online video space of China has been gradually becoming more competitive with the pass age of time and in this regard, PPS.TV must not waste time. Speed is one of the facilities of this company and this is one of the internal resources if the company. This online video site must focus on this pare carefully to reach the target market easily. The company is an enough large provider to generate volumes of the trusted users that are sufficient to attract a wide number of the new customers. Low operation costs are other major internal resources of the company that might help them to take entry into the market. PPS require only 1/100 of the conventional bandwidth in order to provide its VOD service (Tobescu and Seuring 2015). In compare to this company, other companies cost more than PPS.TV. Superb user experience is another important internal resource that this company has been enjoying over its competitors. On the PPS.TV, customers could easily start watching a video as soon as they click on the relevant link (Rojas and Kathuria 2014). The users of PPS.TV need not to wait for buffering and downloading. Moreover, it has been found that PPS.TV has gradually improved with the course of time. One of the most important things about PPS.TV is that mire the people have watched the PPS.TV services, the faster it has become (Brown 2014). The PPS.TV service support all types of popular formats that takes into account wmv, rm, rmvb, mp3, avi, wma, asf, mpg, flv and mid (Wang 2013). This allows the users to consume a wide range of the different kinds of videos, cartoons as well as music content. PPS.TV was seeking to successfully promote its server software as well as the transmission protocol as the standard of the video serving and transportation by working successfully with the companies in the overall video industry that takes into account hardware provides, content providers and the browser providers (Baliamoune and Garello 2014). The company has successfully protected its intellectual property and this is one of the core offerings of the company, which has differentiated this company from the existing competitors. However, the company in the earlier time faced some problems to grow their user base, but with the course of time, the company has grown a vast range of the customer base and this has encouraged the comp any to expand their business in China (Tsai and Lin 2015). In this part, it is highly important to discuss about the strengths and the weakness of PPS.TV services (Pps.tv 2016). The company has successfully experienced the business units in a comparatively small time. The domestic market of this company is strong enough and this is considered as one of the strengths of the company (Ng 2014). The company within a short time period has gained high profitability and revenue and this is undoubtedly one of the strengths of the company. Apart from these, the high growth rate of the company in the strong competitive business scenario is one of the strong places of the company. It has been found that the income level of this company is at a constant increase and thus the company enjoys a preferable position among the existing competitors. The gradual expanding market of online video streaming in different parts of the world has indulged the business in several parts and this is no doubt one of the strengths of the company. The marketing and the mana gement team of the company has been successfully expanding internationally to the markets with more developed inline advertising industries, where the users are willing to pay for the desired content. This has successfully motivated the company to take entry into the China market. The patent system of the company as well has played a significant role to motivate PPS.TV services to expand the entire business. After discussing the strengths of the company, it is no doubt to say that discussing the weakness of the company is another major part and in this part, it has been done. The company has largely invested in the research and development operations and this has caused huge, which is one of the weaknesses of PPS.TV services. The tax structure of the company is considered another weakness of the company, as the tax structure has affected the growth if the company to some extent. Possibility of high loan rates in the operating areas is also considered as the weakness of the company (Miyoshi 2012). However, the company has stated that the operating cost of the company is less, though it can be said that the cost of the company is comparatively high. This affects the growth of the company in several areas. The small business units of the company have also been considered as another weakness of the company. The government regulations in the operating countries are considered as one of the st rong weaknesses of PPS.TV services and the company is required to deal with this part legally as well as carefully. The growing rate of competition and the lower rate of profitability demotivate the company sometimes and the management of the company is required to shed focus on this pare carefully. Ansoff gave a definition for product marketing strategy as a joint statement of a product line and related set of missions which the products are designed to fulfill. According to Gong (2015), there four growth alternatives, Market penetration In this strategy, the organization tries to develop them using its existing products and services in the existing market. This can be achieved by selling ore products to the customers or by finding new customs. For PPS.tv, it not possible to provide new products to the customers as their goal is to provide free music and videos to the customers. However, to gain new customers they can do few things. They will have to find out the flaws in other companies who are offering same service. Like, if the downloading speed of Bit torrent is 500kb/hour on average, they can upgrade their system which will provide more than that to the customers (Lai and To 2012). Besides, better connectivity will allow them to post new music and videos before Bit torrent or other competitions. This will attract new customers. Market development In market development, a company tries to expand into new markets using its existing offering. For example, PPH.tv figured out that China has biggest market of online users in the world. This why they did not waste any time and decided to enter in China market with their existing service of online advertisements and all (Huang 2012). Product development In product development strategy a company tries to invent new products and service in order to and more growth and new customers. Extending the product range is a good idea to develop the product. For PPS.tv, it is quite tough to extend their product. They provide free downloading options to the customers. This business does not have much score of extending. What they can do is extend their market reach or extend the availability of their downloading site. Like, if the customers of iPhones cannot access their sites, PPS.tv can extend their reach by joining hands with Apple. 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