Nivea Case Analysis

1-Identify the characteristics peculiar to Beiersdorfs sign portfolio. (650) Considering Beiersdorfs brand portfolio, it throw be said that it has ten family brands within a 20 crossway categories (see Table 1) down the stairs it, namely Nivea, Labello, 8x4, La Prairie, Juvena, Eucerin, Hansaplast, Florena, Futuro and Atrix where to each one brand has its own driver spot in each contrastive product category and increase the impact on a market which it shows the evidence that Beiersdorf uses offer of Brands strategy as mentioned in Aaker and Joachimsthaler (2000) to man pass water on its portfolio. Beiersdorf has family brands which are non connected each other and where each of them strategically positioned on their functional benefits to tail end to niche markets which is exactly the fellowship of Brands strategy requires for (Aaker and Joachimsthaler ,2000).

Table 1 Brand-Product Matrix LabelloNivea8 x 4La PrairieJuvenaEucerinHansaplastFlorenaAtrixFuturo frustrate business organisation? Bath and shower products? Colour Cosmetics?? Deodorants???? Depilatories fuzz safeguard??? mens Grooming?? Skin awe????? Sun cope? Lip Care??? Face guarantee???? Body burster??? Hand care???? Anti age??? Foot care?? Plaster?? Wound Care? clams Reducer? insect Bites? Pain Relief? Because each of the family brand of Beiersdorf is not link with each other, each of them carries different characteristics and targets different segment under each 20 different product categories (Table 1). For example, Beiersdorf offer La Prairie, which is primarily known for its exclusive, high-priced anti-ageing products,! for its consumers who search for high-quality for their fight care treatment, whereas, Nivea, offers a daily, practical use of skin care products with a lower price for every...If you want to get a full-of-the-moon essay, order it on our website: BestEssayCheap.com

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