EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN PASSENGER gondola SEGMENT I gestate always wondered if celebrity completelyowments rattling control or should work in case of railway car companies in India. A motorcar purchase in India is the molybdenum biggest enthronization that any one(a) makes after his/her home and unlike a home, a car is a depreciating asset, hence the decision of purchasing a particular car or a check allow come after a lot of deliberation, consulting and discussions. It is alike the solid ground that most of us overlook some(prenominal) a things short to play safe and stick with a particular brand, something which has worked really well for Maruti Suzuki. Celebrity endorsement involves astronomic amounts of gold and that money can be well pass in determine the car even more competitively or amend the infrastructure and the after sales support. angiotensin-converting enzyme might also argue that celebrity endorsement worked in favour of Hyundai for its gnomish hatchback Santro. The success of the Santro is partly attributed to the position that it was endorsed by Shahrukh caravanserai but then we also shake examples like Yamaha India which employ John Abraham, Bajaj using Jackie Chan for its Discover discharge play and Chevrolet India who must lead spent huge amounts to take back Saif Ali Khan and Rani Mukherjee on board. The Shah Rukh Khan and Hyundai is a one off case.
It must be remembered that Hyundai was coming into India with a clean slate and the Satchi and Satchi ad campaign was well conceived. If we remember it was all about convi ncing SRK to endorse their product in the s! etoff case. LML roped in the same SRK to cheat on their products at the meshing when they were trying to push sales with their freedom and CRD 100 models. They did non sell. Obviously the Hyundai success cannot be personate down to SRK alone. GM, LML and Yamaha have been underperforming companies and none of the celebrities could do anything about it. Sachin Tendulkar could do nothing for FIAT. If serving conspire the way they did at the time of the launch of the Santro,...If you insufficiency to get a full essay, post it on our website:
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